Top SEO Myths Exposed


Search Engine Optimization has transpired to be one of the leading online brand building tools. However, there are various misconceptions surrounding it. Hence, before believing anything about SEO, check it for yourself.

Submit website link every week?
Submitting your website links regularly to search engines is one of the common myths held so far. However, the truth is that the submission of a link can help once, but not each and every time. Hence, the best option is to submit your site link once.

SEO is very expensive?
No. Not at all. SEO is one of the most cost effective marketing tools available. The cost of setting up an SEO campaign is quite cheaper compared to any other marketing tools.

Does SEO stand a chance before PPC?
Comparing SEO with PPC will not be fair. While PPC brings in immediate results, SEO wins hands down in the longer run. Most Internet users trust the organic search results over sponsored links.

Optimize the Homepage only?
Wrong. Optimizing your Homepage alone will not work. You need to optimize all the pages of your website to get optimum results.

Hiring in-house SEO personnel is cheaper?
No. In-house SEO personnel are paid hourly. SEO service providers charge by project. You pay once or in installments and they will take care of your website.

Content is insignificant?
No. Content is the king. Good content with appropriate keyword density will bring in greater results.

Service providers can guarantee high search engine rankings?
Wrong. The reality is no one can guarantee a high search engine ranking for your website as it depends on innumerable variables. It is impossible to promise immediate results and those who promise it are lying.

Websites must be updated regularly?
Yes. Regular updation of your website content is vital for achieving high search engine rankings. Search engine crawlers give priority to regularly updated websites.

Contextual Link Building


Contextual Link Building is a powerful new alternative to traditional link building tactics. A contextual link is creating by writing a keyword rich article that include an embedded link(s) to your website. The articles is then published on a website that matches the exact theme of your website. Best of all, an entire page is dedicated to your article! This means that that are no other links on the page but yours. Once the article is “live”, 10-15 backlinks are created to the article to ensure it acquires PR in due course of time.

As you have probably figured out, these links are extremely effective. Google, Yahoo, and the rest of the major search engines consider these links some of the best inbound links a website can obtain. Contextual links create permanent, 100% relevant backlinks for your website!

Contextual Link Parameters

* Creation of article based on your website theme with one or two links backs to the site with relevant anchor text.

* The links are thematic links and are considered more relevant because they are placed on a website that matches the exact theme of your website and most importantly, there is no other links on that page. So the entire page is solely for your link.

* Usability studies suggest users clicking more of links in the content than in the navigation bars, this driving more relevant traffic.

* Once the article is posted on the webmasters site we build 10-15 backlinks to the article to ensure it acquires page rank in due course time.

* Contextual links are permanent links

Creating Web Pages For Search Engine Success


Search engines take keywords and phrases collected at the time they spider web sites, and use them in their algorithms that help determine how to rank pages for relevancy.

The two most important places to put keywords or phrases are in the title tags, located at the top of Web pages, and in the text that is visible (i.e., between the body text content tags) on the pages. Text located between the tags that is bolded, in larger fonts, or found in headings, links, or toward the top of a page is weighted more heavily than it was in the past.

Search Engine Optimisation of Web Site Content

Title Tags
Title tags are HTML tags located at the top of a Web page, which contain information regarding the content of that specific page. Text placed between title tags appears in the source code of a Web page, at the top of a Web browser page, and in bookmark descriptions.

The title tag is currently the most heavily weighted text in terms of search engine ranking. When ranking search results, all search engines look at the text in title tags to determine the relevancy of a page's content to a given search. It is therefore critical to have well-chosen keywords and phrases that describe your firm and practice within your title tags.

Text in title tags also appears to Internet users in their search engine results, as highlighted, hyperlinks to Web pages. Well-chosen keywords and phrases in title tags provide clues for a user who is deciding whether or not to visit a web site that has appeared on a search engine's results page. Thus, the text in title tags not only helps a search engine rank a Web site in its index, but also serves as a "call to action" to a Web site's target audience.

It is important that title tag keywords and phrases also be placed between the tags of a page. If specific words are found only in the title tag, some search engines will see this as "keyword-stuffing" (essentially spamming), will give little weight to the words in the title tags, and may not even index your page. In no case should you simply try to stuff keywords into your content for the benefit of search engine spiders.

If your Web site or pages are merely strings of keywords or random sentences made up of keywords, your site faces the risk of being removed from search engine indexes. There is no reason a law firm should need to do this; simply providing accurate, real content is more than enough to obtain a strong relevancy ranking relative to the needs of your potential clients.

Writing more effective Title Tags
Here are some general rules to follow when considering which, and how many, keywords or phrases to place in your title tags: Try to place a maximum of 15 words between the tags. The number of characters that are shown in search engine results varies by search engine, which means you should have your most important words and phrases at the beginning of the title tag.

The total number of characters in a title tag should be limited to around 100, with most title tags being shorter, at approximately 60-80 characters. If possible, have your most important keywords as the first 3 or 4 words in your title tag. Try to place related keywords close together, because search engines also measure word proximity when considering a Web page's relevancy to the search terms entered.

Remove any extraneous, filler words (e.g., a, the, that) - only your most important keywords and/or phrases should be placed in your title tags. Unless your domain or company name contains relevant keywords in it, or is very well-known, or you are trying to build the branding of your firm's name on the Internet, it is best not to place your company or domain name in the title tags.

If you do want to place your company or domain name in a title tag, place it at the end, unless your branding is very strong, and you feel confident most people will look for your company by name. Depending on how you think your target audience will compose their search queries, you may want to include singular and plural versions of keywords in your title tags.

Remember that the keywords and phrases in your title tags will be displayed in the browser title bar; you should craft a set of keywords that, when put together, create coherent rather than random phrases or word combinations. Your title should be interesting enough to get users to want to visit your Web site after seeing it listed. It does you no good to be ranked high in search result listings if people do not click on the link to visit your site.

The title tag on your Web site's home page should reflect all of the content on your entire site. The title tags on internal pages should reflect the content on those pages or sections. Again, to realise fully the gains of optimising your title tags, you should have the words in your title tags also appear in the body of the text for their respective pages.
Keywords in Body Text

The "body text" of a Web page is the text that is placed between the tags, and is the content users see when reading the Web page. The area of text between the body tags is the only other place, aside from title tags, that search engines consistently spider. Search engines may or may not spider text in other tags (e.g., tags).

Thus, it is important always to include keywords and keyword phrases in the body text, or core content, of your Web pages. You should note the following when building keywords into the text between tags.

When ranking Web pages, search engines give more weight to words located at the top of a page (with HTML this is content that appears "above the fold," i.e., on the initial screenview a user sees of a Web page). To get more unique content to the top of a Web page, you should consider using XHTML to place the navigational text lower in the XHTML source code. If you use HTML, try moving the navigational elements of the Web page from the top or left-hand side of the page to the bottom or right-hand side of the page. Navigation links that appear on the bottom and right side of a page will be at the bottom of the HTML code, and will not take up valuable space at the top of the page.

If you are going to use JavaScript or style sheets on your Web pages, place them in an external file rather than at the top of the Web page's HTML coding. As noted above, this will help you get more unique content at the top of your Web pages.

Words that are in heading tags H1 and H2 or in larger fonts are also given extra weight by search engines. Most search engines will compare the size of the text for a particular word to the size of the majority of text on a page. Thus, words that have font size=3 when the all of the other text is font size=1 are likely to be weighted more heavily, while words having font size=3 when the rest of the text is also font size=3 are not going to be given additional weight.

Words that are included in links (i.e., within tags) are also more heavily weighted by search engines. Thus, it is better to include descriptive terms in the internal links appearing on your web site. To increase the density of keywords on a Web page, you can include a statement on the bottom of every page that describes your Web site or gives the user information on how to contact you.

To ensure keyword prominence, try to include keywords in a heading or headline that summarizes the page's content at the top of a page. The first lines of the first paragraph, or the first few descriptive sentences (if you aren't writing in paragraphs) below the heading of a Web page should also have keywords located within them, which summarize the main contents of the page.

Using Keywords in Image Alt Tags
Image Alt tags are used to describe graphic images on a Web page. These tags contain text, which appears when images are not loaded on the page and thus do not appear on screen. With some Web browsers, this text will also appear when the cursor is placed over an image. Search engine crawlers rely on Alt tags to ascertain what graphics you have on your page. Placing keywords in Alt tags, when they appropriately describe a specific graphic, can add to your search engine visibility and ranking.

Note: Alt tag text is also used by Web readers and other software programs for disabled users. Web readers help users with disabilities, such as those who are blind, easily read pages on the Internet by translating the contents of a Web page into Braille or speech. Because someone who is not loading graphics or who is seeing impaired cannot see the graphics on your page, the text within an Alt tag acts as a descriptor. For this reason, it is always a good idea to use Alt text for images on your Web pages.

Meta Tags
Meta tags () are HTML tags located between the tags at the top of a Web page, which contain information regarding the content of that page. One of the biggest misconceptions about Web site optimization is that meta tags and the text you place in them hold the key to effective SEO. In fact, most search engines place little weight on words placed in meta tags when creating their relevancy rankings. This does not mean that you should ignore thinking about the text you place in meta tags, but you should be aware that they play only a small part in search engine optimisation.

There are two types of meta tags worth adding to your Web pages. The meta description tag and the meta keywords tag.

Meta Description Tag
The text in a meta description tag should be a description of the content on a page, not a keyword list. As with the text in your title tags, you should avoid filler words in meta tags. Also, it is best to limit your description to 50 words, making sure to include your four or five most important keywords at the beginning. Here are some other things to consider when writing your meta tag descriptions:

The text in your meta tags should not be exactly the same as the text in your title tags. Search engine crawlers can detect this, and may consider you a spammer if those tags contain identical keywords.

* Place your most important keywords at the beginning of your meta tag description.
* When appropriate, use singular and plural versions of your keywords in meta tags.
* Keep the repetition of words to a minimum. Do not put the same words next to each other.
* Make sure your meta tag descriptions contain long phrases or sentences.
* Always add a call to action at the end of your description. If/when a specific meta tag description like that is listed in search engine results, it improves the chance that a user will click on to your site.
* Think carefully about using common misspellings of your keywords in your meta tags. If the misspelled word doesn't appear within the text of a page, this is generally considered a waste of time.

Meta Keyword Tag
This tag is ignored by Google and is given little weight by the other search engines. Nonetheless, you still might want to consider including some terms describing your practice in this tag.

Meta Revisit and Meta Follow Tags
Certain Web pages contain "revisit" and "robots-follow" tags, which some people believe will instruct search engine spiders to revisit and index their Web pages within a specified time period. Using these tags in your Web pages (e.g., or ) will not impact search engine-indexing of your site in any way. A search engine will not determine when it will re-index your Web site based on a meta tag in your Web site.

Note: Some search engines will not index a page that has but some will. If you do not want a page indexed, it is best to use the robots.txt file to exclude the page.
Additional Page Elements

Image Maps
An image map is a graphic image that allows an Internet user to access different pages on a Web site by clicking on different parts of the image. Most search engines will not follow links placed in image maps. So, if you are going to use an image map, it is best to have text links to the different areas of your site on your Web pages as well. Ideally, all of the text links to your site's different areas would be included on the page containing the image map but, if desired from a design perspective, one text link could be placed at the bottom of that page, linking to a page with a list of text links to the different areas of your site. This will also help those users who are not loading graphics find the content they seek.

JavaScript Menus and Drop-Down Menus
Major search engines do not follow many links embedded in JavaScript, e.g., navigation menus, mouse-overs, etc. Search engines also do not follow the links in drop-down menus. Therefore, just as with image maps, it is important to have text links that also list the drop-down choices, so that search engines will follow them and index all of your site.

At a minimum, you should have a single text link that takes users to a Web page that gives them the full set of choices in the JavaScript or drop-down, menu with direct text links.

Some search engines follow links in frames, others do not. For those search engines that do not use meta-tag content or the tag in determining relevancy, the only content a spider will detect on a framed page will be the title-tag text.

You should use the tag when using frames. This will allow spiders to follow an alternate route through the Web site. But note that some search engines will not follow tags because of their use in spamming. Therefore, if you do use frames on your site, it is important to also have navigation links in the main content frame and at the bottom of every page on your site.

We do not recommend that companies use frames in any circumstance.

Home Page Optimization: Re-Directs, Flash and Large Images
Redirects (i.e., links that are automatically re-directed to another URL) are bad from a search engine optimisation perspective. A search engine may think that you are trying to spam it with a page that will never be seen. When at all possible, avoid using redirects. Redirects are sometimes done on the server side, and sometimes done with the meta refresh tag.

Using a splash page with a Flash plug-in or a large image for your home page might look nice, but may have a detrimental impact on your site's search engine ranking. It is especially detrimental to have a home page that contains only Flash, or that has an image with an image map with no accompanying alt text. With a non-text splash page layout, you run the risk that nothing on your site will be indexed. In addition, Flash and large images take quite a long time to download, and many users will not stay on your site long enough for this to happen. Studies show that most users will not wait for more than 10 seconds for a page to load before moving on to another site. Thus, if you use slow-loading plug-ins or images on your home page, you run the risk that your users will never see the content that is relevant to their search.

Your home page is the most important page of your site, and it should contain rich keyword content. All of your key product or services should be listed on the home page. Other important features and content should also be listed and linked. See our Site Layout section for some additional suggestions about your Web site's home page.

If you want to have a large Flash presentation for a splash/home page, a possible workaround is to have a home page without Flash, but with a link to the Flash presentation for those users with high bandwidth and/or who have browsers that can easily load it.

The key to having Web pages well-indexed by search engines is rich, text-based content. Placing keywords that represent this content in the tags and of the pages themselves will help you achieve a stronger search engine results ranking.

Benefits Of Link Building


Link Popularity refers to the number of links pointing to your website from other websites on the Web
Generally Search Engines consider your website important and rank it high in Search Engine Result pages (SERPs) if other websites link to your website. Link Building improves the Search Engine Ranking of your webpage if done in specific ways. Besides an improved Search Engine Ranking, there are certain other benefits that your website derives from carrying out a Link Building Campaign. In this article we list out other benefits of Link Building apart from an improved Search Engine Ranking. Link Popularity is usually viewed in isolation, and most of the people do not realize the complete benefits of a well-defined link building campaign . While improvement in Search Engine rankings for specific keywords is a very important objective of link building, it is not the "only" way a link building campaign can be beneficial to a website.

Listed below are the 7 benefits of Link Building:

1. Anchor text
Anchor text is the text that falls within a hyperlink leading to another page. The Anchor Text of Incoming Links plays a major role in your website's ranking in the search engine result pages. Anchor text is very important from ranking point of view as your most important keywords are used in the links pointing to your website which help in gaining rankings in Search Engine Result Pages . For wider keyword coverage, you can work with different link text options. It is important to have a number of combinations of anchor texts and associated link texts, so that the linking does not have a fixed pattern that the search engines can detect. This has become even more significant due to recent Algorithm updates of major Search Engines. If you have more number of quality links pointing to your website, the keywords within your anchor text would benefit your website's ranking greatly for those particular keywords. The web page of your site that the link is pointing to should also be optimized for that keyword(s) in order to properly influence rankings. To read more about Anchor Text Optimization please read the article "Anchor Text Optimization"

2. PageRank
PageRank is Google's measure of importance assigned to a web page on a scale of 1 to 10. By undertaking a long-term link building campaign , you can boost your website's PageRank and improve your website's ranking significantly. Most other major search engines have adopted this logic in their own algorithms in some form or the other, varying the importance they assign to this value in ranking websites in their search engine result pages. Search Engines consider your website more important if more links point to your website.

3. Direct Traffic
Link Building also benefits you by way of getting direct traffic to your website. Incoming links from other websites would surely pay high dividends, as users are likely to click on that link and visit your website, thus bringing you direct traffic. The links placed on relevant pages would enhance the amount of relevant traffic to your website. A well planned Linking Popularity Building Campaign can also help you target your potential customer market and thus increasing the amount of valuable traffic to your site and thus even help improve your sales to some extent.

4. Deep Indexing
Another important benefit of Link Building is that a webpage embedded deep in your website too stands good chance of being indexed by the search engines. An external link leading to a page embedded deep in your site would help that webpage get indexed by the search engines, which would have otherwise taken a very long time (upto 3 to 4 months)

While indexing a page, search engines would also index the links leading from that page even if they are embedded very deep in your site structure. Search engines while indexing that particular page would also learn about the other links within your website and move on to index other pages too..

5. Indexing Dynamic Pages
Many of the Search Engines used to find it difficult to index the dynamic pages. With links pointing to dynamic pages the search engines would index those dynamic pages too. Optimizing dynamic pages is little tricky, but you can have your dynamic pages rank well for various keywords with the help of Link Building techniques. A perfect match of Only Incoming Links and keywords in the Anchor Text can do wonders to boost the organic ranking of the dynamic pages in your site.

6. Wider Search Engine Coverage
Link Building gives your website wider search engine coverage. In many Search engines you might have not submitted your website, but in due course of time, the search engines will identify and pick up links to your website from other websites they recognize and index your site.

This includes some important paid search engines (such as MSN, Askjeeves) that you may not have submitted your website to them. All search engines do not list your website for free, but would pick a link to your website from other websites they recognize, and eventually list your website in their result pages.

7. Leading Competition
Link Building would also mean that your website stays ahead of your competition for your targeted keywords. More the number of Only Incoming Links pointing to your web pages, higher it gets ranked in the search engine results pages . Using your targeted keyword phrases in the links text would ensure a good ranking for your targeted keywords in the SERP's .

Google Image Search New Feature - Local Results Box!


Recently reported by Matt McGee at SearchEngineLand regarding Google showing local results for non local queries. Recently I did an image search and find something new(again :P)..

Google is now showing an option to see localized results for food(i haven't tries other queries, may be its for general). It is now showing a search box to enter your city name or zip code and it wills how you the images related to that city or area.

And here is another one..yes a pizza search

New Feature In Google Images Search


Google is testing a new option in its image search(remember yahoo has update its images search some days ago..hmmm)

You can now sort the images according to color. A very unique feature introduced by Google. I guess many of us knows that Google has submitted a patent regarding reading the images. Here reading means what actually image is in image, regardless of file name or alt tag.
Now we have more options for image optimization.

Here are the screen shots of this new feature in Google Images.

Here is the RED COLOR option

And here is Green one

How Search Engines Index Your Website


There is a lot of speculation about how search engines index websites. The topic is shrouded in mystery about exact working of search engine indexing process since most search engines offer limited information about how they architect the indexing process. Webmasters get some clues by checking their log reports about the crawler visits but are unaware of how the indexing happens or which pages of their website were really crawled.

While the speculation about search engine indexing process may continue, here is a theory, based on experience, research and clues, about how they may be going about indexing 8 to 10 billion web pages even so often or the reason why there is a delay in showing up newly added pages in their index. This discussion is centered around Google, but we believe that most popular search engines like Yahoo and MSN follow a similar pattern.

* Google runs from about 10 Internet Data Centers (IDCs), each having 1000 to 2000 Pentium-3 or Pentium-4 servers running Linux OS.

* Google has over 200 (some think 'over 1000') crawlers / bots scanning the web each day. These do not necessarily follow an exclusive pattern, which means different crawlers may visit the same site on the same day, not knowing other crawlers have been there before. This is what probably gives a 'daily visit' record in your traffic log reports, keeping web masters very happy about their frequent visits.

* Some crawlers' jobs are only to grab new URLs (lets call them 'URL Grabbers' for convenience) - The URL grabbers grab links & URLs they detects on various websites (including links pointing to your site) and old/new URL's it detects on your site. They also capture the 'date stamp' of files when they visit your website, so that they can identify 'new content' or 'updated content' pages. The URL grabbers respect your robots.txt file & Robots Meta Tags so that they can include / exclude URLs you want / do not want indexed. (Note: same URL with different session IDs are recorded as different 'unique' URLs. For this reason, session ID’s are best avoided, otherwise they can be misled as duplicate content. The URL grabbers spend very little time & bandwidth on your website, since their job is rather simple. However, just so you know, they need to scan 8 to 10 Billion URLs on the web each month. Not a petty job in itself, even for 1000 crawlers.

* The URL grabbers write the captured URL's with their date stamps and other status in a 'Master URL List' so that these can be deep-indexed by other special crawlers.

* The master list is then processed and classified somewhat like -
a) New URLs detected
b) Old URLs with new date stamp
c) 301 & 302 redirected URLs
d) Old URLs with old date stamp
e) 404 error URLs
f) Other URLs

* The real indexing is done by (what we're calling) 'Deep Crawlers'. A deep crawler’s job is to pick up URLs from the master list and deep crawl each URL and capture all the content - text, HTML, images, flash etc.

* Priority is given to ‘Old URLs with new date stamp’ as they relate to already indexed but updated content. ‘301 & 302 redirected URLs’ come next in priority followed by ‘New URLs detected’. High priority is given to URLs whose links appear on several other sites. These are classified as 'important' URLs. Sites and URL's whose date stamp and content changes on a daily or hourly basis are 'stamped' as 'News' sites which are indexed hourly or even on minute-by-minute basis.

* Indexing of ‘Old URLs with old date stamp’ and ‘404 error URLs’ are altogether ignored. There is no point wasting resources indexing ‘Old URLs with old date stamp’, since the search engine already has the content indexed, which is not yet updated. ‘404 error URLs’ are URLs collected from various sites but are broken links or error pages. These URLs do not show any content on them.

* The 'Other URLs' may contain URLs which are dynamic URLs, have session IDs, PDF documents, Word documents, PowerPoint presentations, Multimedia files etc. Google needs to further process these and assess which ones are worth indexing and to what depth. It perhaps allocates indexing task of these to 'Special Crawlers'.

* When Google 'schedules' the 'Deep Crawlers' to index 'New URLs' and '301 & 302 redirected URLs', just the URLs (not the descriptions) start appearing in search engines result pages when you run the search "" in Google.

* Since Deep Crawlers need to crawl 'Billions' of web pages each month, they take as many as 4 to 8 weeks to index even updated content. New URL’s may take longer to index.

* Once the Deep Crawlers index the content, it goes into their originating IDCs. Content is then processed, sorted and replicated (synchronized) to the rest of the IDCs. A few years back, when the data size was manageable, this data synchronization used to happen once a month, lasting for 5 days, called 'Google Dance'. Nowadays, the data synchronization happens constantly, which some people call 'Everflux'

* When you hit from your browser, you can land at any of their 10 IDCs depending upon their speed and availability. Since the data at any given time is slightly different at each IDC, you may get different results at different times or on repeated searches of the same term (Google Dance).

* Bottom line is that one needs to wait for as long as 8 to 12 weeks, to see full indexing in Google. One should consider this as 'cooking time' in 'Google's kitchen'. Unless you can increase the 'importance' of your web pages by getting several incoming links from good sites, there is no way to speed up the indexing process, unless you personally know Sergey Brin & Larry Page, and have a significant influence over them.

* Dynamic URLs may take longer to index (sometimes they do not get indexed at all) since even a small data can create unlimited URLs, which can clutter Google index with duplicate content.

Summary & Advise:

1. Ensure that you have cleared all roadblocks for crawlers and they can freely visit your site and capture all URLs. Help crawlers by creating good interlinking and sitemaps on your website.
2. Get lots of good incoming links to your pages from other websites to improve the 'importance' of your web pages. There is no special need to submit your website to search engines. Links to your website on other websites are sufficient.
3. Patiently wait for 4 to 12 weeks for the indexing to happen.

Search Engine Optimization Tips


1. Unique Page Titles.
Take a look at a selection of web pages that come up high in the search engine results for any search term and you'll notice they all have one thing in common: unique page titles. Denoted by in HTML, page titles tell the search engines what your web page is about, and are thought to be a critical factor in how search engines determine the order in which pages are displayed in the search engine result pages (SERPS) for a specific search term.

2. Descriptive Keyword Links.
How do search engines find and index your site? They follow links from one page to another, indexing content as they go. If the links they follow contain keywords and phrases that are relevant to the page content, the search engines will boost the ranking of that page in their results. You should also use keywords and phrases in the site's navigation (menu), as those terms are (or should be) highly relevant for the page they link to.

3. Keywords in Your On-page Copy
If you want the search engines to know what your page is about, and rank it appropriately, you must scatter keywords throughout your on-page copy. Keywords in your copy establish your site's relevance for words searchers use when they're looking for your product or service.

4. Clean, Accessible Website Design
Messy, bloated HTML code, 404 errors, re-directs, too many graphics, content hiding behind forms etc., all hinder the search engines' ability to index your site. And if they can't index it, they can't rank it. Follow W3C's accessibility guidelines when building your website. Better yet, ask your website designer what he knows about standards compliant website design. If he or she can't answer, find someone who can.

5. Focused Site Topic
It seems logical that the more focused your site is, the higher it will rank for related search terms. For example, a site that is focused on the sale of exercise mini-trampolines will probably do better for the search term "mini trampolines" than a site that tries to sell a number of unrelated or a selection of different exercise equipment. In addition, it makes sense to create specialty websites whenever possible. That way, you don't fall into the trap of trying to do too many things and end up doing none of them well.

6. Relevant Incoming Links
The number of other sites that link to your site's pages is important but the quality of those sites, and the text used in the link, carries much more weight with the search engines. For example, one relevant link from an "authority" site such as a .org, .gov, or a site that's proven itself as a reliable source, provides more value than several links from unrelated or "unproven" sites.

Fresher The Content, Higher The Rankings!


If you can write fresh content on a regular basis, the better. Although not all blogs are created equal. It all depends on your niche.

Let’s say you’re writing a techno buzz blog. Your readers will rely on you to read about the latest in gadgets and technology. A daily update is best. If you do it only once a week, I guarantee your readers will turn elsewhere for info.

It’s a different case if you’re blogging about your organization, you don’t have to post every day. You can write something only whenever you have a major event or changes. After all, you already have your own set of readers who turn to your site periodically.

Which brings me to the point of the importance of a regular update on your blog if you’re concerned of your ranking in the search engines.

If your goal is to be the number one result for your keyword search, a daily update is a great help to keep you moving to the top. And if you’re already on the first page of the SERP, it will keep you there.

As any SEO enthusiast already know, spiders love to return to sites that are frequently updated. They would perhaps correlate that with constant fresh content, equals original and noteworthy content.

Update your blog as often as you think it’s needed. But don’t just post anything for the sake of making a post. Think of quality first over volume. After all, we blog for people, not for robots.

Searcjh Engine Likes Search Engine Friendly Content!! Do you have it?


Search engines take in to consideration the use of content within a website along with a long list of other important factors to make an attempt to determine relevancy for internet users that use search engines, like, to find what they are looking on the internet.

Adding keywords and keyword phrases to content within the text of a website will help optimize the webpage for the keywords that you are targeting at search engines.

Creating textual links from common phrases as links that include relevant keywords within the URL links is a good idea. When done properly it will help to optimize your website for the selected keyword phases that you want you website to be listed and visible under at search engines like; Google, Yahoo, or MSN

Use bold text and header tags to emphasize important content for search engines bots to notice when they craw websites and index the content to establish relevancy.

Search engines also like relevant header tags. < h1 > < h2 >

Use these tags to help search engine identify important content within a web page.

Important text could be considered as text that contains keywords or keyword phrases that are the same as the keywords you are trying to optimizing a website for.

When you write search engine friendly content, search engines may consider your website or webpage to be more relevant that your competition and/or top competitor. This can help other webmasters and internet users find your website first, before you competition.

Check the first couple of lines of the first paragraph to see if it's appropriate to be used as a description of your page.

Some search engines are known to take the textual content the first couple of sentences of the body text to use for a description when search instead of the contents of the META DESCRIPTION tag.

Backlinks VIa Google link: Operator!! Dream On Buddy...


Finally Google has stopped showing ANY backlink with legendary link: operator.

Previous it has been observed that Google has restricted to show only a chunk of evaluated back links but now its simply not showing any single backlinks evaluated or not evaluated. So now all we have is Yahoo Site Explorer and other third party tools for competitor analysis. Here are some screen shots I took for showing you guys the exactly what i mean. (Click on the images to enlarge)

Here is Another one:

And one more...

As you can see there is not one single backlink in the results, the idea of Google to stop showing the info to some third person is finally done.

Two New Features In Google SERP's


There are two new features pointed recently in Google SERP's. One is by Seobiza bout the third indent. Normally Google shows two indent for a website if it thinks that there are more than one page related tot he searched words but now its showing three.

Go here for story: Link

the other one is found be me. Its Google showing the internal links of a website after description or snippet in SERPS. Look here what i mean

Here is another one

PS: It seems that these links are termed as Mini Site Links.

9 Tips For Local SEO


As the fastest growing vertical in search, many people are now starting to recognize the value of local search engine optimization can have on their site traffic. Also known as regional search, it's basically geo-targeting your audience when they search.

Local search works best for the service provider, or a retailer that has numerous locations. While the search volume won't be as great as a non-regional phrase, the person who reaches your site will be a more targeted visit and most likely ready to convert.

Another happy accident in local search is that for sites that are well optimized may also pick up rankings in mobile search.
So, here's what you need to do in order to rank for local seo:

* Be sure to have your location(s) full address
* If you have a regional number, list that as well since some people start with an area code
* Be sure to include driving directions to your location
* Use a mapping service to display your location
* Have pictures of your locations and name them with your street address
* Make sure your site appears in any regional directory that might be online
* If you can afford it, get listed in your local yellow pages
* Place the regions you want to rank for in your page titles
* Get text links that contain the regional phrase

Most of these seo techniques are are not only common sense, but also good web design. If you're in business, you want people to be able to find you, right?