Search Engine Optimization - An Introduction!

SEOMore than 90% people make use of search engines to find sites. Google claims to hold 8 Billion plus web pages in its database. It seems that a single-simple website is just a drop in the ocean. So how can you make this drop noticed by those 90% peoples?

According to an old saying,
There is solution for every single problem.
In its easiest meaning, Search Engine Optimization Or SEO is the process of making your website available for the people who are seeking it.

According To Wikipedia,
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.
Search Engine Optimization is the process of making your website rank on top positions in major search engines for the related terms.


Let's say you have a website about Search Engines where you are giving information about Search Engines Like Google, Yahoo and MSN. Now after completing work about your site concept or industry, you need to find words that describe your website or words which you can use to find your website via search engines. These words are known as keywords for your website.

Since our example's website topic is Info About Search Engines, our keywords may includes..

1 = Search Engines
2 = Major Search Engines
3 = Search Engines Information

Now if someone searches these keywords in a search engine for example in Google your website should come in top 20 results it shows, as no one goes beyond 2nd page and if the person searching doesn’t find what he is looking for than he changes his search terms or keywords. So SEO is to make your site rank on related keywords under top 20 results in major search engines.

Search Engine Optimization categorized as

1 = On-Page SEO

2 = Of-Page SEO

All the optimization done on website itself like changing title tag or meta tags, placement of keywords is known as On-page SEO. Where as all the work done off site i.e. Link Building, Submissions etc falls in Off-Page SEO.

In coming days we will talk about On-Page SEO and Off-Page SEO in details. And After that we will move to some real working SEO. So stay tune and be informed.

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