Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

New Google Sorry Page

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Google is showing a new page for Sorry Errors. The page now contains a button with I am Human written on it.

Previously there was no button but with a bit of advice on what to do next.

Here are the snap shots of old and new sorry pages

Previous Page:
New Page:

Google Images New Feature - Try Also!

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Now it seems that Google has introduced a new feature in its Image Search. Now its showing the TRY ALSO option below the images that is related searches for that specific image. Although one more thing to notice is that Google is showing MORE FROM option that appears to grab th images from the place where its hosted rather than the website it appears. So is this the end of hot linking???

Here is an image of that new feature in Google image Search


(click to enlarge)

And don't ask me that why on the earth I was searching for cat eyes :P

New Feature By Google For link: Query!

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As we all know that recently Google completely shut down its link: query. But today while doing some research I come across with this new feature or may be bug by Google.

When you use info:domain.com command in Google, it verifies a website authenticity. At the same time it also shows you some further options i.e.

Google can show you the following information for this URL:

  • Show Google's cache of domain.com
  • Find web pages that are similar to domain.com
  • Find web pages that link to domain.com
  • Find web pages from the site domain.com
  • Find web pages that contain the term "domain.com"




In past, on clicking "link to" command, google shows you the links pointing to that domain by using link: query. but if you click it now, its also showing a strange code with link: query
The whole query looks like this now..

link:CODE:domain.com

One thing I noticed is the code is dedicated for each individual site. If you change the domain.com section with some code dedicated to some other site...it will shows the same results. Note that its still not showing the backlinks. Here are the screen shots of the new feature by Google

Search info:domain query first, it will give you the following result(click for enlarge)




Now Click the "link to" command(click for enlarge)

Why Link Popularity Is Important!

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Before we altercate this concern, let me acquaint you what is hotlink popularity? Basically, seek engines characterize your website superior depending aloft the absolute superior links, which absolute to your website. This is technically termed as hotlink popularity! Internet bigger seek engine Google considers hotlink acceptance as the above advancing agency to rank the websites. AltaVista, HotBot, Inktomi, MSN, and several added seek engines will aswell account wesite hotlink popularity, while analytical the superior of the website. Are you carefully absorbed to apperceive the accent of hotlink popularity? Just accord a abutting attending on the flow-up to apperceive better!

Brief Introduction:

As known-well, seek engines chase several important factors and algorithms to counterbalance the superior of the website. Hotlink acceptance is one of the a lot of capital attempt that every seek engine performs in adjustment to appraise the website quality. In simple future, all the above engines will carefully attending advanced for hotlink popularity, and so it is absolutely capital to advance your hotlink acceptance in adjustment to abalienate the best success with account to business turnout. A website owner, who is dearly absorbed to get accomplished seek after-effects in all above seek engines including Google, Yahoo, MSN, and AltaVista, accept to apply on hotlink architecture account in adjustment to advance the hotlink acceptance of their website.

Link Architecture brings success to your website:

A acceptable hotlink acceptance assay should be made, as you will get a acceptable targeted cartage ratio. Your accustomed hotlink architecture efforts and workouts will accompany you new business acquaintances and thereby makes your business wide-cut. Advance your hotlink acceptance by giving abutting absorption to several hotlink architecture ideas, so that you can aftertaste the bake-apple of success. It is hardly difficult to accomplish top rankings and seek after-effects decidedly in Google, with no convenance of accomplishing hotlink acceptance analysis. Depending aloft the absolute arrangement of admission links administering appear a website forth with several added factors, Google will amount the website from the calibration of 1-10. The abundant hotlink acceptance you gain, the bigger seek after-effects you get! So, accord abutting accent to advance your hotlink acceptance to alleviate your business targets.

Impelling allowances of link Popularity:

Link Acceptance will dearly assists in giving bigger seek engine rankings and aswell improves the superior of the website. There are absolutely several allowances of Hotlink building. They are:

* Being the buyer of a website, you accept to accept to advance your hotlink acceptance in adjustment to accomplish targeted cartage and aerate the arrangement of your website visitors.

* With acceptable hotlink acceptance you can accomplish acceptable arrangement of barter and thereby drive a acceptable sales.

* Brings you new business proposals and contacts, which thereby abets you to codify an affecting arrangement of people.

* Acceptable access in hotlink acceptance will accomplish your website to accomplish bigger seek engine rankings and keyword seek results.

* Advance your hotlink popularity, as this will accompany you absolutely several business contacts, which could drive acceptable amount of customers.

We accept absolutely dealt about the accent of hotlink acceptance and the acumen for its requirement! As advised to be the capital constant of optimization, you accept to advance abundant hotlink architecture account and affairs to accomplish top seek results.

Top SEO Myths Exposed

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Search Engine Optimization has transpired to be one of the leading online brand building tools. However, there are various misconceptions surrounding it. Hence, before believing anything about SEO, check it for yourself.

Submit website link every week?
Submitting your website links regularly to search engines is one of the common myths held so far. However, the truth is that the submission of a link can help once, but not each and every time. Hence, the best option is to submit your site link once.

SEO is very expensive?
No. Not at all. SEO is one of the most cost effective marketing tools available. The cost of setting up an SEO campaign is quite cheaper compared to any other marketing tools.

Does SEO stand a chance before PPC?
Comparing SEO with PPC will not be fair. While PPC brings in immediate results, SEO wins hands down in the longer run. Most Internet users trust the organic search results over sponsored links.

Optimize the Homepage only?
Wrong. Optimizing your Homepage alone will not work. You need to optimize all the pages of your website to get optimum results.

Hiring in-house SEO personnel is cheaper?
No. In-house SEO personnel are paid hourly. SEO service providers charge by project. You pay once or in installments and they will take care of your website.

Content is insignificant?
No. Content is the king. Good content with appropriate keyword density will bring in greater results.

Service providers can guarantee high search engine rankings?
Wrong. The reality is no one can guarantee a high search engine ranking for your website as it depends on innumerable variables. It is impossible to promise immediate results and those who promise it are lying.

Websites must be updated regularly?
Yes. Regular updation of your website content is vital for achieving high search engine rankings. Search engine crawlers give priority to regularly updated websites.

Creating Web Pages For Search Engine Success

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Search engines take keywords and phrases collected at the time they spider web sites, and use them in their algorithms that help determine how to rank pages for relevancy.

The two most important places to put keywords or phrases are in the title tags, located at the top of Web pages, and in the text that is visible (i.e., between the body text content tags) on the pages. Text located between the tags that is bolded, in larger fonts, or found in headings, links, or toward the top of a page is weighted more heavily than it was in the past.

Search Engine Optimisation of Web Site Content

Title Tags
Title tags are HTML tags located at the top of a Web page, which contain information regarding the content of that specific page. Text placed between title tags appears in the source code of a Web page, at the top of a Web browser page, and in bookmark descriptions.

The title tag is currently the most heavily weighted text in terms of search engine ranking. When ranking search results, all search engines look at the text in title tags to determine the relevancy of a page's content to a given search. It is therefore critical to have well-chosen keywords and phrases that describe your firm and practice within your title tags.

Text in title tags also appears to Internet users in their search engine results, as highlighted, hyperlinks to Web pages. Well-chosen keywords and phrases in title tags provide clues for a user who is deciding whether or not to visit a web site that has appeared on a search engine's results page. Thus, the text in title tags not only helps a search engine rank a Web site in its index, but also serves as a "call to action" to a Web site's target audience.

It is important that title tag keywords and phrases also be placed between the tags of a page. If specific words are found only in the title tag, some search engines will see this as "keyword-stuffing" (essentially spamming), will give little weight to the words in the title tags, and may not even index your page. In no case should you simply try to stuff keywords into your content for the benefit of search engine spiders.

If your Web site or pages are merely strings of keywords or random sentences made up of keywords, your site faces the risk of being removed from search engine indexes. There is no reason a law firm should need to do this; simply providing accurate, real content is more than enough to obtain a strong relevancy ranking relative to the needs of your potential clients.

Writing more effective Title Tags
Here are some general rules to follow when considering which, and how many, keywords or phrases to place in your title tags: Try to place a maximum of 15 words between the tags. The number of characters that are shown in search engine results varies by search engine, which means you should have your most important words and phrases at the beginning of the title tag.

The total number of characters in a title tag should be limited to around 100, with most title tags being shorter, at approximately 60-80 characters. If possible, have your most important keywords as the first 3 or 4 words in your title tag. Try to place related keywords close together, because search engines also measure word proximity when considering a Web page's relevancy to the search terms entered.

Remove any extraneous, filler words (e.g., a, the, that) - only your most important keywords and/or phrases should be placed in your title tags. Unless your domain or company name contains relevant keywords in it, or is very well-known, or you are trying to build the branding of your firm's name on the Internet, it is best not to place your company or domain name in the title tags.

If you do want to place your company or domain name in a title tag, place it at the end, unless your branding is very strong, and you feel confident most people will look for your company by name. Depending on how you think your target audience will compose their search queries, you may want to include singular and plural versions of keywords in your title tags.

Remember that the keywords and phrases in your title tags will be displayed in the browser title bar; you should craft a set of keywords that, when put together, create coherent rather than random phrases or word combinations. Your title should be interesting enough to get users to want to visit your Web site after seeing it listed. It does you no good to be ranked high in search result listings if people do not click on the link to visit your site.

The title tag on your Web site's home page should reflect all of the content on your entire site. The title tags on internal pages should reflect the content on those pages or sections. Again, to realise fully the gains of optimising your title tags, you should have the words in your title tags also appear in the body of the text for their respective pages.
Keywords in Body Text

The "body text" of a Web page is the text that is placed between the tags, and is the content users see when reading the Web page. The area of text between the body tags is the only other place, aside from title tags, that search engines consistently spider. Search engines may or may not spider text in other tags (e.g., tags).

Thus, it is important always to include keywords and keyword phrases in the body text, or core content, of your Web pages. You should note the following when building keywords into the text between tags.

When ranking Web pages, search engines give more weight to words located at the top of a page (with HTML this is content that appears "above the fold," i.e., on the initial screenview a user sees of a Web page). To get more unique content to the top of a Web page, you should consider using XHTML to place the navigational text lower in the XHTML source code. If you use HTML, try moving the navigational elements of the Web page from the top or left-hand side of the page to the bottom or right-hand side of the page. Navigation links that appear on the bottom and right side of a page will be at the bottom of the HTML code, and will not take up valuable space at the top of the page.

If you are going to use JavaScript or style sheets on your Web pages, place them in an external file rather than at the top of the Web page's HTML coding. As noted above, this will help you get more unique content at the top of your Web pages.

Words that are in heading tags H1 and H2 or in larger fonts are also given extra weight by search engines. Most search engines will compare the size of the text for a particular word to the size of the majority of text on a page. Thus, words that have font size=3 when the all of the other text is font size=1 are likely to be weighted more heavily, while words having font size=3 when the rest of the text is also font size=3 are not going to be given additional weight.

Words that are included in links (i.e., within tags) are also more heavily weighted by search engines. Thus, it is better to include descriptive terms in the internal links appearing on your web site. To increase the density of keywords on a Web page, you can include a statement on the bottom of every page that describes your Web site or gives the user information on how to contact you.

To ensure keyword prominence, try to include keywords in a heading or headline that summarizes the page's content at the top of a page. The first lines of the first paragraph, or the first few descriptive sentences (if you aren't writing in paragraphs) below the heading of a Web page should also have keywords located within them, which summarize the main contents of the page.

Using Keywords in Image Alt Tags
Image Alt tags are used to describe graphic images on a Web page. These tags contain text, which appears when images are not loaded on the page and thus do not appear on screen. With some Web browsers, this text will also appear when the cursor is placed over an image. Search engine crawlers rely on Alt tags to ascertain what graphics you have on your page. Placing keywords in Alt tags, when they appropriately describe a specific graphic, can add to your search engine visibility and ranking.

Note: Alt tag text is also used by Web readers and other software programs for disabled users. Web readers help users with disabilities, such as those who are blind, easily read pages on the Internet by translating the contents of a Web page into Braille or speech. Because someone who is not loading graphics or who is seeing impaired cannot see the graphics on your page, the text within an Alt tag acts as a descriptor. For this reason, it is always a good idea to use Alt text for images on your Web pages.

Meta Tags
Meta tags () are HTML tags located between the tags at the top of a Web page, which contain information regarding the content of that page. One of the biggest misconceptions about Web site optimization is that meta tags and the text you place in them hold the key to effective SEO. In fact, most search engines place little weight on words placed in meta tags when creating their relevancy rankings. This does not mean that you should ignore thinking about the text you place in meta tags, but you should be aware that they play only a small part in search engine optimisation.

There are two types of meta tags worth adding to your Web pages. The meta description tag and the meta keywords tag.

Meta Description Tag
The text in a meta description tag should be a description of the content on a page, not a keyword list. As with the text in your title tags, you should avoid filler words in meta tags. Also, it is best to limit your description to 50 words, making sure to include your four or five most important keywords at the beginning. Here are some other things to consider when writing your meta tag descriptions:

The text in your meta tags should not be exactly the same as the text in your title tags. Search engine crawlers can detect this, and may consider you a spammer if those tags contain identical keywords.

* Place your most important keywords at the beginning of your meta tag description.
* When appropriate, use singular and plural versions of your keywords in meta tags.
* Keep the repetition of words to a minimum. Do not put the same words next to each other.
* Make sure your meta tag descriptions contain long phrases or sentences.
* Always add a call to action at the end of your description. If/when a specific meta tag description like that is listed in search engine results, it improves the chance that a user will click on to your site.
* Think carefully about using common misspellings of your keywords in your meta tags. If the misspelled word doesn't appear within the text of a page, this is generally considered a waste of time.

Meta Keyword Tag
This tag is ignored by Google and is given little weight by the other search engines. Nonetheless, you still might want to consider including some terms describing your practice in this tag.

Meta Revisit and Meta Follow Tags
Certain Web pages contain "revisit" and "robots-follow" tags, which some people believe will instruct search engine spiders to revisit and index their Web pages within a specified time period. Using these tags in your Web pages (e.g., or ) will not impact search engine-indexing of your site in any way. A search engine will not determine when it will re-index your Web site based on a meta tag in your Web site.

Note: Some search engines will not index a page that has but some will. If you do not want a page indexed, it is best to use the robots.txt file to exclude the page.
Additional Page Elements

Image Maps
An image map is a graphic image that allows an Internet user to access different pages on a Web site by clicking on different parts of the image. Most search engines will not follow links placed in image maps. So, if you are going to use an image map, it is best to have text links to the different areas of your site on your Web pages as well. Ideally, all of the text links to your site's different areas would be included on the page containing the image map but, if desired from a design perspective, one text link could be placed at the bottom of that page, linking to a page with a list of text links to the different areas of your site. This will also help those users who are not loading graphics find the content they seek.

JavaScript Menus and Drop-Down Menus
Major search engines do not follow many links embedded in JavaScript, e.g., navigation menus, mouse-overs, etc. Search engines also do not follow the links in drop-down menus. Therefore, just as with image maps, it is important to have text links that also list the drop-down choices, so that search engines will follow them and index all of your site.

At a minimum, you should have a single text link that takes users to a Web page that gives them the full set of choices in the JavaScript or drop-down, menu with direct text links.

Frames
Some search engines follow links in frames, others do not. For those search engines that do not use meta-tag content or the tag in determining relevancy, the only content a spider will detect on a framed page will be the title-tag text.

You should use the tag when using frames. This will allow spiders to follow an alternate route through the Web site. But note that some search engines will not follow tags because of their use in spamming. Therefore, if you do use frames on your site, it is important to also have navigation links in the main content frame and at the bottom of every page on your site.

We do not recommend that companies use frames in any circumstance.

Home Page Optimization: Re-Directs, Flash and Large Images
Redirects (i.e., links that are automatically re-directed to another URL) are bad from a search engine optimisation perspective. A search engine may think that you are trying to spam it with a page that will never be seen. When at all possible, avoid using redirects. Redirects are sometimes done on the server side, and sometimes done with the meta refresh tag.

Using a splash page with a Flash plug-in or a large image for your home page might look nice, but may have a detrimental impact on your site's search engine ranking. It is especially detrimental to have a home page that contains only Flash, or that has an image with an image map with no accompanying alt text. With a non-text splash page layout, you run the risk that nothing on your site will be indexed. In addition, Flash and large images take quite a long time to download, and many users will not stay on your site long enough for this to happen. Studies show that most users will not wait for more than 10 seconds for a page to load before moving on to another site. Thus, if you use slow-loading plug-ins or images on your home page, you run the risk that your users will never see the content that is relevant to their search.

Your home page is the most important page of your site, and it should contain rich keyword content. All of your key product or services should be listed on the home page. Other important features and content should also be listed and linked. See our Site Layout section for some additional suggestions about your Web site's home page.

If you want to have a large Flash presentation for a splash/home page, a possible workaround is to have a home page without Flash, but with a link to the Flash presentation for those users with high bandwidth and/or who have browsers that can easily load it.

The key to having Web pages well-indexed by search engines is rich, text-based content. Placing keywords that represent this content in the tags and of the pages themselves will help you achieve a stronger search engine results ranking.

How Search Engines Index Your Website

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There is a lot of speculation about how search engines index websites. The topic is shrouded in mystery about exact working of search engine indexing process since most search engines offer limited information about how they architect the indexing process. Webmasters get some clues by checking their log reports about the crawler visits but are unaware of how the indexing happens or which pages of their website were really crawled.

While the speculation about search engine indexing process may continue, here is a theory, based on experience, research and clues, about how they may be going about indexing 8 to 10 billion web pages even so often or the reason why there is a delay in showing up newly added pages in their index. This discussion is centered around Google, but we believe that most popular search engines like Yahoo and MSN follow a similar pattern.

* Google runs from about 10 Internet Data Centers (IDCs), each having 1000 to 2000 Pentium-3 or Pentium-4 servers running Linux OS.

* Google has over 200 (some think 'over 1000') crawlers / bots scanning the web each day. These do not necessarily follow an exclusive pattern, which means different crawlers may visit the same site on the same day, not knowing other crawlers have been there before. This is what probably gives a 'daily visit' record in your traffic log reports, keeping web masters very happy about their frequent visits.

* Some crawlers' jobs are only to grab new URLs (lets call them 'URL Grabbers' for convenience) - The URL grabbers grab links & URLs they detects on various websites (including links pointing to your site) and old/new URL's it detects on your site. They also capture the 'date stamp' of files when they visit your website, so that they can identify 'new content' or 'updated content' pages. The URL grabbers respect your robots.txt file & Robots Meta Tags so that they can include / exclude URLs you want / do not want indexed. (Note: same URL with different session IDs are recorded as different 'unique' URLs. For this reason, session ID’s are best avoided, otherwise they can be misled as duplicate content. The URL grabbers spend very little time & bandwidth on your website, since their job is rather simple. However, just so you know, they need to scan 8 to 10 Billion URLs on the web each month. Not a petty job in itself, even for 1000 crawlers.

* The URL grabbers write the captured URL's with their date stamps and other status in a 'Master URL List' so that these can be deep-indexed by other special crawlers.

* The master list is then processed and classified somewhat like -
a) New URLs detected
b) Old URLs with new date stamp
c) 301 & 302 redirected URLs
d) Old URLs with old date stamp
e) 404 error URLs
f) Other URLs

* The real indexing is done by (what we're calling) 'Deep Crawlers'. A deep crawler’s job is to pick up URLs from the master list and deep crawl each URL and capture all the content - text, HTML, images, flash etc.

* Priority is given to ‘Old URLs with new date stamp’ as they relate to already indexed but updated content. ‘301 & 302 redirected URLs’ come next in priority followed by ‘New URLs detected’. High priority is given to URLs whose links appear on several other sites. These are classified as 'important' URLs. Sites and URL's whose date stamp and content changes on a daily or hourly basis are 'stamped' as 'News' sites which are indexed hourly or even on minute-by-minute basis.

* Indexing of ‘Old URLs with old date stamp’ and ‘404 error URLs’ are altogether ignored. There is no point wasting resources indexing ‘Old URLs with old date stamp’, since the search engine already has the content indexed, which is not yet updated. ‘404 error URLs’ are URLs collected from various sites but are broken links or error pages. These URLs do not show any content on them.

* The 'Other URLs' may contain URLs which are dynamic URLs, have session IDs, PDF documents, Word documents, PowerPoint presentations, Multimedia files etc. Google needs to further process these and assess which ones are worth indexing and to what depth. It perhaps allocates indexing task of these to 'Special Crawlers'.

* When Google 'schedules' the 'Deep Crawlers' to index 'New URLs' and '301 & 302 redirected URLs', just the URLs (not the descriptions) start appearing in search engines result pages when you run the search "site:www.domain.com" in Google.

* Since Deep Crawlers need to crawl 'Billions' of web pages each month, they take as many as 4 to 8 weeks to index even updated content. New URL’s may take longer to index.

* Once the Deep Crawlers index the content, it goes into their originating IDCs. Content is then processed, sorted and replicated (synchronized) to the rest of the IDCs. A few years back, when the data size was manageable, this data synchronization used to happen once a month, lasting for 5 days, called 'Google Dance'. Nowadays, the data synchronization happens constantly, which some people call 'Everflux'

* When you hit www.google.com from your browser, you can land at any of their 10 IDCs depending upon their speed and availability. Since the data at any given time is slightly different at each IDC, you may get different results at different times or on repeated searches of the same term (Google Dance).

* Bottom line is that one needs to wait for as long as 8 to 12 weeks, to see full indexing in Google. One should consider this as 'cooking time' in 'Google's kitchen'. Unless you can increase the 'importance' of your web pages by getting several incoming links from good sites, there is no way to speed up the indexing process, unless you personally know Sergey Brin & Larry Page, and have a significant influence over them.

* Dynamic URLs may take longer to index (sometimes they do not get indexed at all) since even a small data can create unlimited URLs, which can clutter Google index with duplicate content.

Summary & Advise:

1. Ensure that you have cleared all roadblocks for crawlers and they can freely visit your site and capture all URLs. Help crawlers by creating good interlinking and sitemaps on your website.
2. Get lots of good incoming links to your pages from other websites to improve the 'importance' of your web pages. There is no special need to submit your website to search engines. Links to your website on other websites are sufficient.
3. Patiently wait for 4 to 12 weeks for the indexing to happen.

9 Tips For Local SEO

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As the fastest growing vertical in search, many people are now starting to recognize the value of local search engine optimization can have on their site traffic. Also known as regional search, it's basically geo-targeting your audience when they search.

Local search works best for the service provider, or a retailer that has numerous locations. While the search volume won't be as great as a non-regional phrase, the person who reaches your site will be a more targeted visit and most likely ready to convert.

Another happy accident in local search is that for sites that are well optimized may also pick up rankings in mobile search.
So, here's what you need to do in order to rank for local seo:

* Be sure to have your location(s) full address
* If you have a regional number, list that as well since some people start with an area code
* Be sure to include driving directions to your location
* Use a mapping service to display your location
* Have pictures of your locations and name them with your street address
* Make sure your site appears in any regional directory that might be online
* If you can afford it, get listed in your local yellow pages
* Place the regions you want to rank for in your page titles
* Get text links that contain the regional phrase

Most of these seo techniques are are not only common sense, but also good web design. If you're in business, you want people to be able to find you, right?

Google New TIp - Do Not Include The Word!!

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In recent days I have come across several search results where Google is showing the

Tip: These results do not include the word "WORD".

at the end of the results. Its also showing an option via which you can see the results which contain that specific results.

Question is..
Why Google is neglecting some specific word in a phrase?

Its not that the word doesn't appear cause Google is showing an option to see the results with the word included.

Here is an example(click to enlarge)


google error

Types Of Backlinks & Ways To Get Them!

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Backlinks are one of the most important parts of any search engine optimization plan. Google considers links a vote from one site to the next - which ever site has the most votes wins the race. Their are many methods for building links which include:

* Reciprocal
* Three way
* Forum
* Directory submission
* Blog Posting
* Social Book Marking

All the different types of links above should have a role in any link building strategy.

Reciprocal link
A reciprocal link is a mutual link between two websites. Example:If web site A links to web site B, and website B links to website A, the websites are now reciprocal linked. Reciprocal linking between websites is important part of any link strategy because Google uses its link popularity algorithms(A link from page one to page b is a vote - Google with page be is now a little more important.).Reciprocal Links are the best when they are from highly reputable and highly relevant sites.

The best Way to obtain Relevant Reciprocal links is to join forums and become friends with other webmasters and ask for links once you have built up a relationship. This method takes a little bit more time and effort but it is much more effective than emailing random webmasters and asking. Although Both May work the ladder is most effective.

Three way linking
Three way linking is a variation of reciprocal linking, where site A links to site B links to site C links to site A. The goal in the method of link building is to create links that appear more natural to the search engines. These links can be better than normal reciprocal links. You will most likely need to own more than one web site to implement this type of linking strategy.

Forum Links
Forums are an easy way to gain respect in the online community. The back links from forums are not used for page rank, but they are used for promoting your expertise on a subject. If you give good advice and feed back in forums - users will be more inclined to visit your sites. Add your web site link to your signature so that interested forums users can find your site easily.

Directory submission
Directory submission is an easy way to get lots of back links to your web site. Relative directories will give your site a better return, but any directory will give some results. There are thousands of directories sites on the Internet. Make sure to switch up your anchor text, descriptions and titles when submitting your site. Do not check the directories stats before submitting, it takes the same amount of time to check the directories stats as it does to submit - so don’t waste your time.

Blog Posting
Post on blogs related to your websites niche/theme. Do not spam blogs because they will delete your comment. Post relevant and interesting comments that ad to the conversation - do not post things like i really like your blog. Build up a report on the blog and the blogger might and your site to their blog roll.

Social Book Marking
Social Book Marking is a great way to spread the word about your site. Before submitting your own sites build up a report on the site and get interested in other peoples book marks. Once you have a good solid base on the site start adding your own sites and people will be much more likely to take interest in your stories/pages.

RSS - Definition And Benefits

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RSS Stands for Really Simple Syndication. We use RSS feeds to updating our web content about Website, Bolgs , Articles. RSS Feed is one of the best ways to get our web content updated and make them available for the Readers.

Why should we use RSS Feed: RSS Feed Based on XML(extensible markup language) format that is so easy to spread to all over the web and It enables rapid implementation by the web sites.



As we all know that google and additional search engines love new content. If your site is endlessly updated, than your site will be speedily promoted as well able to get a well page rank.

RSS Feeds Reader is a tool that is used to read RSS feeds and so they are called as RSS FEED READERS and have been used in RSS feed Directories and in other stuff

XML explain your web site data in markup language that is such as html. Search Engine spiders or crawlers read you web site updated data without any trouble and your website gets positive mark from the Search Engine

Benefits:

1 By using RSS Feeds search engine spiders and users both are able to read updated information from your site easily.
2 Search engines make available good ranking as crawler easily appreciate your web site content.
3 provide an easy way to update your web content without any extra work on your part.
4 Use Of RSS is Best way to promote blogs as more readers and people subscribe to your blog and your blog gets the more exposure on the internet.
5 Spiders visit regularly if your web site content is updated constantly using RSS.
6 present users a clear vision of all the modernized content thus user can make a trouble-free choice of the feeds he wants to read as per headlines.
7 it is know as extensively known method.
8 it offer a mechanical content delivery.
9 it improves your web page existence on the web.

Some Important Points about RSS Feeds

1. Submit RSS feed to many popular directories for better performance. There are many directories which accept RSS Feeds.

2. You can download the Free RSS Feed Generator form internet.

3. During Submission you will find that some RSS Directories Accepting the title in alphabetical order so try to make your title first Second or third in the order.

7 Tips That Bring Value To Your Money When Shopping For Links!

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Despite Google warning about banning the websites involve in link selling and buying, the business is still going on. So when shopping for links keep these points in your mind and you will get value for your money.

1. Link should be relevant means its better to buy link from the sites that are doing the same or related business like masks, event organizing service etc

2. Its better to have site-wide links. Site wide links are those which appear on every page of websites. Like links in side bar and after all you are PAYING for link.

3. Link in the content is best. If you can get it .. go for it.

4. PR is an important factor. No matter how much we deny

5. Domain Age, Indexing of the page are important too.

6. Rotate Anchored Text Often

7. Target students who got blogs with .edu domains.

Happy Link Shopping

SEO Myths And Wrong Concepts - Revised

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Its a routine for us, seoz, that someone presents a theory that opposes the prior concepts of Search Engine Optimization and then a long debate start about that theory. And to be honest we do find some very useful info from these debates. But since every thing has a negative aspect too, many wrong concepts too become popular and get promoted by these speeches.

Its a fact that not each strategy is gonna work for everybody. So there may be arguments over it, but in general I found that these concepts are nothing but wrong. Working since 2005 in Internet marketing field, I have worked in different niches and when come to these points I can safely say that they are not as they are told.

1. NoFollow Doesn't Help You In Ranking
It Does dudes, Believe me it does...I have experimented it long time ago and now many Seoz are saying the same thing. For your convenience, here is a food for thought.

A nofollow link from 5 pagerank page which have .edu tld :)
what you say? isn't it gonna help you in ranking?

2. Internal Linking Is Your Navigational Structure
No not at all.

Your navigational structure or menu isn't enough for Strong Internal Linking. Making internal linking strong is something else. Its a link from within the content of one page of your website to the other page of your website.

3. You have to wait for at least 6 months for Good RANKING
Yes I mean ranking. Its really not necessary that you have to wait for 6 months to get good ranking in search engines. And even if your domain is new :)
I have done it and I am doing it.

4. Pagerank Is Not A Major Factor When You Go Out For Link Hunting
It is. Yes I know that many seoz including me not recommended it all the time but in general it do play an important role in your website ranking. Do the experiments and you will see how right this statement is :)

5. A Relevant Link Is ALWAYS From A Relevant Site
Not Always. A strong relevant link is within the relevant content pointing to a relevant site. Its not necessary that the topic of the site on which content is and the topic of the site to which link is pointing should be same.

6. Google Is Human
Its not. It don't give a shit bout your website value when ranking it unless you want to rank your website on 1st slot within a week on really competitive keywords or niche. Don,t believe me?
Check the results for the term mesothelioma in Google ;)

7. Old SEO TRICKS Don't Work Anymore
They do! In real they do. I have read an article some time ago that traditional ways of Search Engine Optimization (Off Page) like directory, forum, article submissions etc don't work anymore now. For your information sir, they do..

8. Social Media Sites Will Replace Search Engines
Its not possible for a tleast 5 years. Why?
How you gonna find social community of your interest ;)

9. SEO Is DEAD..SEO'z Future is not Bright

TALK TO HAND DUDE
:P

10. Content is King..
the most controversial, the most debatable

But Yes, it can be wrong.
You are thinking I am crack. Don't ya?

Well I know no one gonna believe it. And anyone can safely say that its content that make or break a site but If you want only ranking(you plan to sell the site afterwards or place links) than focus on links cause Links still play more major role in ranking than content of the site. I know that its your content that attracts links but if you have a database of some thousand pages indexed in Google and you have a little evil mind you can get on top ranking with content from nonsense generator ;). Google algo is based on Links and it remains same unless they introduce a voting system and in other words make the Google.. Social. :)

And
11. Google is not collecting your personnel info :P

It is. so cheer up

and yes the word Black Hat still makes me excited.

Note : Its my opinions and I am not saying that they are the last words. DO EXPERIMENTS and I am really grateful to you if you care to share those with us here.

About Some Off-Page Optimization!

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SEO Off page SEO factors are as important as the on page factors while analyzing competition to enable a successful SEO campaign. Off page factor can be termed as external factors that affect SEO and these factors include incoming links, page rank etc. Offpage Optimization is optimization done off the Page, like getting relevant links from other sites, link exchange with quality relevant sites, choosing relevant anchor text from the perfect location on the different pages of different sites etc. Off-Page optimization is basically consist of link building, brand building and increase visibility of your website.

seo guide

Link building is the process of building your site to generate more backlinks and pointing traffics from other websites to your sites. Link building is important to search engine optimization because it is one of the factors to consider in getting to the top of a search engine result page. Link Building may includes some of the following ways to increase link popularity

Article Submissions
Link Exchanges
Forum Postings
Group Postings
Blogging
Social Media

Relevancy of incoming links is very important and has been gaining a lot of importance lately. The unfortunate part is that it is one of the toughest factors to gauge and hence you might end face to face with the question of what really constitutes relevancy.

Brand Building basically go hand to hand with link building. Its purpose is to make your business, your presence known by your brand name. A brand can make a site more authentic and more attractive. A presence in www world with a brand name is like a jack pot for any business. If your website is known by your brand name than all your link building campaigns become more effective and fast.

On-Page SEO with Some Changes!

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SEOAn effective on-page optimization strategy is a must factor for making Google believe that you got a website that worth to be on top rankings, On page optimization now plays much bigger role as compare to past. Google algorithm used to defines links as votes for a website, but now its also considering the relation between the page and link. If you got a link from an automotive information website, than the page its pointing should somehow relate to automotive topic.

seo guide

On page optimization consists of many factors. Typically on page optimization refers to the way a page is designed and presented to help make it possible for search engines to crawl the page and to understand effectively what the page is about. On page optimization are tools and technique that are applied to a specific webpage to ensure Google that this is page is perfect for the topic its targeting which eventually result's in better rankings

On-page optimization covers many factors or elements, some more important than others. What is the connection between web design and search engine optimization services? A well performed on-page optimization means the most important content on your website is highlighted, making it more attractive to both potential customers and search engines. The elements helping to achieve this includes

  • Keyword Research and Analysis
  • Title Optimization
  • Meta Tag Optimization,
  • Body Text/Content Optimization
  • Image Optimization
  • Internal Linking Structure

Keyword Research and Analysis
Keywords are the backbone of your website. In simple wordings the terms defining your website's topic and industry can termed as KEYWORDS. This factors determines the success or failure of your project. If you got a medical related site and the terms you are targeting are not related to your website's topic than your project can experience a miserable failure. The best strategy to extract keywords for your site is to think how could you find your website via serah engines? Which words would you use if you have been asked to get a website that is giving information about your industry or website topic. Make a list of all that terms you can think of that are definig your website industry, topic and the services you are offering. After that use some keyword Tool to validate those keywords. If you want More Detailed strategy to find keywords, Read Here : OPTIMIZING KEYWORDS


TITLE TAG
This is the tag which defines your website. Your title tag should contain your keywords. You should use a different and unique title tag for each page of your website, including the keywords you are targeting for that page.

META TAGS
There are several meta tags but important of them is only meta description tag. Keyword meta tag is not important and it can't do anything to increase your website ranking but there is no harm in using it and it should not be left blank.

The Meta description tag is used to describe your site. Search Engines can use your meta description tag to show it in search engine results. Therefore your description should contain your targeted keywords for that page. Also, search engines can penalize a site if they think your site is stuffing keywords in the description tag in an attempt to rank higher. You want a realistic description for human eyes that also contains your keywords. Each Page of your website should contain unique description tag having keywords targeted for that page.

The keyword Meta tag tells the spiders what keyword searches you would like to be directed to your page.Meta Keyword Tag includes the terms you are targetting for that page. It used to play a significant role in website ranking but not now.

BODY TEXT/CONTENT OPTIMIZATION
This is the most important On Page SEO factor. The content of your body make search engines decide whether this page is related to the term its appearing for or not. You should unique content on every page of your website with keywords embedded in it. Every page should contain more than 300 words as spiders or search engine gives importance to pages having more than 300 words.

Utilizing your content is the most important thing in On Page SEO as it will decide the fate of your webpage. Use keywords in starting and ending paragraphs of the content. Use bold and underline tags. Don't do keyword stuffing in content instead use synonyms for the words you are using. Evidences prove that applying this technique increase ranking of a webpage.

Be careful the websites linking back to you must be relevant to your site content or the links will be dismissed. Duplicate content should always be avoided.

Conclusively On page optimization guide is important to make sure that when your site does get crawled/viewed by search engine spiders, they pick up what you want them to pick up, there are important and good content on pages that is fresh, and the page is actually about what your titles and meta information say its about. To get some advice about your website's on page weakness you may want to try and took advantage of the exclusive free service offered here. See FREE SEO SERVICES section.

Search Engine Optimization - An Introduction!

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SEOMore than 90% people make use of search engines to find sites. Google claims to hold 8 Billion plus web pages in its database. It seems that a single-simple website is just a drop in the ocean. So how can you make this drop noticed by those 90% peoples?

According to an old saying,
There is solution for every single problem.
In its easiest meaning, Search Engine Optimization Or SEO is the process of making your website available for the people who are seeking it.

According To Wikipedia,
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.
Search Engine Optimization is the process of making your website rank on top positions in major search engines for the related terms.

search

Let's say you have a website about Search Engines where you are giving information about Search Engines Like Google, Yahoo and MSN. Now after completing work about your site concept or industry, you need to find words that describe your website or words which you can use to find your website via search engines. These words are known as keywords for your website.

Since our example's website topic is Info About Search Engines, our keywords may includes..

1 = Search Engines
2 = Major Search Engines
3 = Search Engines Information
etc

Now if someone searches these keywords in a search engine for example in Google your website should come in top 20 results it shows, as no one goes beyond 2nd page and if the person searching doesn’t find what he is looking for than he changes his search terms or keywords. So SEO is to make your site rank on related keywords under top 20 results in major search engines.

Search Engine Optimization categorized as

1 = On-Page SEO

2 = Of-Page SEO

All the optimization done on website itself like changing title tag or meta tags, placement of keywords is known as On-page SEO. Where as all the work done off site i.e. Link Building, Submissions etc falls in Off-Page SEO.

In coming days we will talk about On-Page SEO and Off-Page SEO in details. And After that we will move to some real working SEO. So stay tune and be informed.

About ME - SEOZ87 aka H VASCO

started in 2008 January

SEOZ87 aka H VASCO

You can contact me if ya want. I will reply you asap.